Focus on your Ideal Customer and Get Marketing Results


Take your marketing to the next level by creating an ideal customer profile. Creating an ideal customer profile will give you an enormous amount of insight into your customer’s wants and needs. Here’s what you need to do to keep your marketing focused and effective.

1: Which attributes do your ideal customers have in common? List them


In order to make sure that your marketing efforts and spend is not wasted it’s really important to get into the shoes and head of your ideal customer. If you truly understand who they are, what they need and how they make decisions when spending their money, you’ll be in a better position to do business with them.

Here are some of the most important things you need to know about your Ideal Customer: gender, age, marital status, level of education, location, occupation, job title and lifestyle.

Action 2: Where is your ideal customer right now, in terms of doing business with you, and where do you want them to be? How will you make that happen?


Now, let’s go one step further. Can you answer these questions about your Ideal Customer/ Client?


Where does she hang out? 

What websites does she go to?

What does she read?

What does she watch on tv?

What does she do in their free time?

What are her goals?

Who are her heroes?

Who are her enemies?

Who does she want to please?

Who is she responsible for?

Who might she let down or fail?

What keeps her up at night?


Action 3: What holds your Ideal Customer back from doing business with you?



Thinking about these things helps you to come up with ways to address those issues. For example, if it’s a price issue, you could offer a payment plan. Perhaps they are unsure if they can trust you, then provide them with testimonials and reviews or a free demonstration. Your aim should always be to exceed your customer’s expectations.


By answering these vital questions you are now in better position to speak to your customer’s needs and anticipate what they want and how they want it, and also what they are happy to pay for it.


Use these insights to create ads and offers they can’t refuse in language that speaks to them. You know their story, so connect them in a meaningful way.


Word of Mouth Marketing and Media is a Cape Town based company geared at assisting small business owners with making their mark digitally. We offer affordable services and training for all your digital marketing needs. Contact us:

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