What is content marketing? (This is why your website needs a blog)
In a nutshell, content marketing is about utilising the internet’s most valuable commodity to promote your business, namely: information.
The more information your provide about your business online, the more credibility you gain with any prospects you may be interested in what you have to offer.
Did you know that a prospective client or customer expects to read at least pieces of information about you, your business, and your product or services before they choose to spend money on what you have to offer?
Do you have enough content out there on the web to meet those expectations?
The most effective way to get the information about your business out there, without it costing you a kidney, is by having a website with an effective blog providing valuable content and integrating that with the relevant social media platforms to reach as many people as possible.
Word of Mouth offers small intensive group (2- 4 people) half day (3 hours) coaching workshops for business blogging.